Today, Charleston County school kids ate a lunch sponsored by, of all things, Shrek.
A report from my second grader:
“Today we had Far-Far-Away tacos and Shrek salad and Donkey milk. It tasted like a reguler lunch but the name made me have to like it. If you don’t like the name you must hate shrek and secend of all you must be crazy! I realy don’t know HOW Shrek GOT into the lunch menu. They must have a HOLE lot of MONEY!”
A whole lot of money is right. The lunch menu this month came home with two full-color ads on the printout along with the sponsored lunch on May 8.
Shrek recently came under fire by the Campaign for a Commercial-Free Childhood who took issue with the Dept. of Health and Human Services using Shrek in ads to encourage kids to exercise and be healthy. A big fat ogre promoting healthy living is ironic on a number of levels, sixteen of which are the promotional tie-ins with junk food.
As my eight-year-old says, you’d have to be crazy and hate Shrek not to like the stuff he’s pimping. Now, the obvious question: why are we letting schools give the pimps access to our kids?
